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PR CONNECTIONS OVERVIEW PR Connections (Pty) Limited commenced trading in July 1993 specifically to service companies in the Information Technology (IT) arena. Since then, the company has established itself as both a specialist in external public relations and a leading PR consultant in this industry sector. Effective January 2004, PR Connections acquired PR People, also a specialist marketing company servicing IT clients. PR People has been incorporated into PR Connections. The company is now fully owned by Alison McDonald. On the public relations side, PR Connections generates press material, arranges interviews with print and broadcast media and assists in launching new products. Its scope includes providing clients with the benefit of its combined staff expertise - both in terms of pure marketing and technological significance. As a result the company plays an important role in its clients' marketing activities, projecting their corporate image, products and services in the strongest and most positive way. In order to make this possible PR Connections investigates and gains a thorough understanding of the markets in which its clients operate as well as the positioning of competitive products and services. PR Connections does not write like a traditional PR company. We employ journalists (not PR writers) who have worked at a variety of target publications, we understand, therefore, exactly what the publications require and generate our articles accordingly. The company is able to facilitate the generation of material for advertisements, brochures and invitations. Newsletters, where copy is generated, layouts designed and reproduction/printing co-ordinated are also produced. It adds further value by handling the placement / bookings of advertisements, advertorials or inserts into the various publications. Technologically, the company uses Lotus Notes and is connected to the Internet through its own excellent IT infrastructure, enabling staff to correspond electronically, which ensures a more efficient service to clients. The company has spent about five years developing a Notes database, which tracks all activities being worked on for all clients. These include articles being written or awaiting approval, distribution, features, clippings we are looking for from interviews, product evaluations or articles, advertising rates, et cetera. This system ensures nothing falls through the cracks. Finally, in the relatively small South African market, it is inevitable that the company will occasionally find itself in a position of being asked to handle clients between whom there may exist a potential conflict. If such should exist, PR Connections prides itself on its professionalism and its commitment to the preservation of each and every client's confidentiality. Contacts Alison McDonald
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